VS Monolith

VS Monolith was designed to project a look of being established before even the first business set up shop there. The impressive architecture, commercial spaces and location of the site were translated into a language of communication through bold geometrical form and layouts and headlines which talked in the language of ambition. The brochure design set the tone of the corporation right from the start in terms of design, with an accurate, restrained yet confident approach as opposed to the usual extravagant designs which commercial brochures usually have. Design for the campaign and the hoardings helped establish a consistent visual identity through the outdoor media space. The unique geometrical identity and restrained corporate colour palette made one thing certain about VS Monolith, that business belonged there.