Happy Mall

Happy Mall was conceptualized as an entertainment place for Vadodara for shopping, eating, watching and enjoying themselves. Being home to more than 100 outlets including shops, restaurants, gaming area, banqueting facilities, and a six screen multiplex, there were a lot many activities going inside it. Our concept design was inspired by the vibrant and colorful front façade of the Mall, and we incorporated that essence into all our compositions. Bright colors, fun smile icons and energetic headlines helped us create a unique vibe for each individual section. Not only that, even detailed information about the business like leasing plans, floor plans, tenant category was conveyed in such a manner that the investors/tenants could understand what we had to offer, without going through a lot of hassles. We created designs for campaign materials, hoarding and print advertisements that communicated the same happy vibe outside of Vadodara as well.