Vinod City Mall

Vivid blocks of colours, VCM's signature design tool and minimalist compositions brought together shopping, grocery, food, games and entertainment in one story without any congestion. The building itself was allowed to make the first impression, while the layouts, the plans and information about the business were presented in an easy and unpretentious way. A modular grid system was used in designing the brochure so that retail brands, food operators and families visiting the mall would have their sections immediately recognizable, and the information regarding tenant leasing was presented in the same consistent way as information on other pages of the brochure. All this was achieved through the campaign design, hoardings and print advertisement, which continued the same clean and colour-blocked language in the context of the launch of Vinod City Mall and positioned it in the category of mall projects as the address meant for everyday life, not only for weekends. Many experiences. Many reasons to visit. One address connecting them all.