Manogya

Manogya captured the feel of an open villa and elegant style of dual-floor living. For this project, we created visual vocabulary that was grand and sophisticated in scale and backed up by stories which were warm, aspirational, and exclusive. The communication strategy transcended the features to convey freedom, privacy, and the sense of pride associated with a luxury duplex villa. The brochure design had the residential appeal and spoke about the experience of living in a duplex before speaking about the plan. In the campaign design, hoarding design, and print media design, we maintained the same language throughout the launch process and positioned the project for buyers who upgraded from apartments and were looking at buying a villa-format property for the first time. The difference between a luxury duplex villa and a large apartment lies in the way it lives, and our communication was designed to make that difference clear.