The Lakeview

Lakeview was conceptualized as a farmhouse which was to provide its owners an opportunity to live in a place that had open spaces, a relaxed pace of life and a tranquil environment. Our approach to communicating its concept involved a visual language that was spacious and immersive by nature. A serene composition was used to allow the environment to speak for itself, while the narrative that went into the project communicated the joy of owning your very own place to get away from the daily routine of life. The visual language of the brochure included use of landscape images, spacious white backgrounds and typography that stayed out of the picture. For the campaign visuals, hoarding and print advertisements, the same water-based language was carried forward to ensure positioning of Lakeview among buyers looking to purchase a second property in a farmhouse/weekend home format.