Lush Meadows

The communication was designed with just one sensory promise, feel the freshness. Using a soft and nature-inspired colour palette, compositions inspired by scrapbooks and playful illustrations, we created a relaxed visual flow, while storytelling unfolded amid lush settings, luxurious villas, well-planned layouts and a whole world of leisure activities. The design of the brochure was created using both photography and illustrations and the pages seemed to become the actual creation of memories rather than just specifications that the farmhouse buyer registers. The campaign design, hoardings and print advertisements maintained the same spirit and positioned Lush Meadows as the perfect getaway destination for city dwellers within driving distance of their homes. A project designed for refreshing weekends. A communication designed to make this feeling linger long after the brochure is closed. The result was a farmhouse project that captured people not only because of its layout but primarily because of its mood, which was precisely the right order for this particular category.