Keystone 51

This project is one which embodies a way of life through its spatial, silent, luminous nature and its privilege of privacy. Its communication has been defined by a vocabulary of quiet distinction, incorporating poise, prelude, essence, enchantment and presence. Each element added another layer to its 51 private villas. Exquisite architecture and refined design coexist along with spacious terraces, landscaping of its periphery and abundant natural light through the power of lyrical communication and visual composition. The design of its brochure reflected the same restraint in all its layout compositions, making sure the villa format spaces get their own breathing room within the brochure pages just like they do in reality. The design of its campaign, hoardings and print media communicated in the same restrained yet powerful way, ensuring the launch of Keystone 51 with an appeal to buyers who associate quietness as the most prominent sign of luxury.