Vivera

A modern address. A tale that speaks to the current age. The experience of modern living was brought alive in Vivera, which added its own beat to contemporary living in Mumbai. Each page was infused with flow, as the reader travelled through the thoughtfully planned residential apartment homes, elegant spaces, and convenient everyday amenities with ease, passion, and elegance. The design of the brochure favored the editorial style over the densely graphic approach typically used in real estate brochures, in response to the contemporary reading habits of modern buyers: quick, visual, and limited to information that captures their attention. The campaign design, hoardings, and online marketing materials spoke in the same measured language as the brochure, establishing the project as belonging in the mid-to-premium residential apartments of Mumbai, in tune with real life experiences.